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GAMB – the Global Alliance of Merchants on the Blockchain. GAMB is powering the decentralized marketplace of the future, ultimately governed by smart contracts, with no decision making unit other than the owners of the marketplace themselves. Merchant Alliance members (token holders) propose rules and regulations which – upon approval – can be programmed into smart contracts, so that transparency, trust and sustainability are guaranteed. The project will be executed by a team of professionals with many years of experience in big scale e-commerce projects, supported by a multidisciplinary advisory team.